The new B, in DEIB
You may already be familiar with Diversity, Equity, and Inclusion (DE&I). However, the next evolution is Diversity, Equity, Inclusion, and Belonging (DEIB). In the past year, you may have seen DEIB. If you are wondering what the B stands for, its belonging.
Belonging is the experience of being accepted and treated as
a full member of a community by being who they are every day.
And why is belonging part of diversity, inclusion, and
equity?
Recent studies show that 73% percent of respondents stated
that fostering a sense of belonging was important to their organization’s
success, with 93% agreeing that a sense of belonging drives organizational
performance.[i]
The main attributes to creating a sense of belonging are[ii]
1.)
Comfort – workers should feel comfortable
at work, including being treated fairly and respected by their colleagues.
2.)
Connection – they should feel connected
to the people they work with and the teams they are a part of.
3.)
Contribution – they should feel that they contribute
to meaningful work outcomes – understanding how their unique strengths are
helping their teams and organization achieve common goals.
Here are three steps to creating a sense of belonging in the
workplace.
Create and or communicate meaningful work outcomes – frame
importance/relevancy of tasks.
Research shows that when people
view their work as meaningful, their performance and attitudes transform.
Explain how their tasks relate to business, product, or customer outcomes which
can build ownership. It also clarifies the importance of their work and how it
relates to the organization.
Build and maintain personal relationships – get to know the
workforce.
Most workers crave a personal
connection, so it’s important to be vulnerable and seek clarity from colleagues.
Practices like an open door or turning on cameras in virtual spaces are simple
behaviors that can prompt connections between others. Expressions of gratitude
also helps others feel connected to the organization’s purpose and mission.
Co-create for success.
A component of ensuring everyone
feels respected and treated fairly is their comfortability. It requires
organizations to have a diverse lens to create opportunities for everyone to
contribute equitably. Involve the workforce in efforts to personalize an action
plan.
Put employees at the center and learn to understand what
makes them feel valued, and make sure leadership is in support. Today,
belonging is when you are open to being yourself at work.
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